Editorial
email marketing copy
House & Leisure. The week, but prettier.
A weekly email showcasing the best of the week’s content. Built to drive traffic, increase engagement, and keep readers coming back.
01 – The brief
Make the inbox feel like a good Saturday.
House & Leisure needed a weekly newsletter that would do more than recap content. It had to feel curated, intentional and worth opening.
Editorial content is rich but attention spans are not. The newsletter had to cut through crowded inboxes, drive measurable traffic back to the site, and stay fresh every single week.
I curated the strongest stories from each week and shaped them into the brand’s voice.
A Saturday morning open. 
The kind of room I wrote about.