The receipts. Brands I’ve helped.
My copywriter portfolio. A mixed bag of websites, blog posts, editorial features, and social media copywriting for brands that refused to sound like everyone else.
Editorial Articles

Client: News24 Life – Read the article on News24 (opens in a new tab)
My dad died 17 years ago: Here’s what I’ve learned about grief and embracing life’s shadows

Client: News24 Life – Read the article on News24 (opens in a new tab)
Arnold Vosloo on the skop-skiet-en-donner in Ludik: ‘I was fine with it – I grew up in Alberton’

Client: Daily Maverick – Read the article on Daily Maverick (opens in a new tab)
The government is failing its people on mental health

Client: My Green Closet – Read the article on My Green Closet (opens in a new tab)
The hidden carbon footprint of your online habits

Client: Clicks – Read the article on Clicks (opens in a new tab)
Five easy party styles for natural hair

Client: Total Beauty – Read the article on Total Beauty (opens in a new tab)
Five things you should know before whitening your teeth

Client: Food24 – View the article (opens in a new tab)
Five food bloggers share their unique takes on winter favourites

Client: Food24 – View the article (opens in a new tab)
South African favourites to master – and improve – this winter

Client: Woolworths Taste – Read the article on Woolworths Taste (opens in a new tab)
How to become a better baker, from an award-winning chef
Social Media Copy

Client: Lindt South Africa – Lindt South Africa case study
Social Media Copy

Client: Pep – Pep case study
Pep Digital Campaign

Client: Sennheiser – Sennheiser case study
Monthly Content Campaign

Client: Dunlop South Africa – Dunlop Always On case study
Social Media Copy for “Always On” Campaign

Client: Dunlop South Africa – Dunlop Go The Extra Mile case study
Social Media Copy for “Go The Extra Mile” Campaign
Email Marketing Copy

Client: House and Leisure – House and Leisure case study
Email marketing campaign copy

Client: IntrinsiCurly Me – IntrinsiCurly Me case study
Email marketing campaign copy
Website Copy

Client: Hellmann’s USA – Hellmann’s USA case study
Website copy for the “Make Taste Not Waste” campaign
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