Sennheiser. One Voice, many feeds.

A close collaboration with Sennheiser HQ’s Head of Social to plan, write, adapt and schedule monthly content across multiple platforms and regions, without it sounding like seven different brands.

Client: Sennheiser HQ
Role: Social Copywriter
Scope: Calendar + Copy

01 – The brief

A global feel without the blandness.

Sennheiser sits in a tricky spot. Their heritage German audio engineering meeting a global audience that ranges from studio engineers to someone scrolling Instagram on the bus. The Head of Social at HQ needed a writer who could hold the brand voice steady across all of it.

I worked into a monthly content calendar, pitching ideas, writing the master copy, then editing and tailoring it for each platform and each region’s tone, references and rhythm.

Then I scheduled the lot. One spreadsheet, many timezones, zero “oops, that’s the wrong region” moments.